SAN FRANCISCO: Allison+Partners has restructured its West Coast team, promoting a number of its staffers.
Phil Carpenter, former GM of San Francisco and senior partner at the agency, was named to the newly created position of West Coast senior partner. He is leading Allison's West Coast presence, including its Seattle, Los Angeles, and San Francisco operations. Carpenter, who is in his seventh year at the firm, will lead more than 60 staffers across the offices.
Zach Colvin, who previously served as SVP, has stepped into Carpenter's former role. Colvin joined Allison in Los Angeles six years ago and moved to the San Francisco office in 2010. He has worked on campaigns for technology, entertainment, digital media, mobile, and consumer electronics brands at Allison.
The agency also promoted Dawn Wilcox, former GM of Los Angeles, to MD of the firm's social impact practice. Wilcox, who came on board at Allison in 2007, will expand the firm's social impact work across all of its practices, said Jonathan Heit, president and senior partner at the agency.
He added that while the agency worked on social impact, it was not a standalone practice until this year. Wilcox, with the help of Carpenter, will work to grow the unit, Heit said.
Larry Krutchik, partner and SVP in Allison's social impact and public affairs group, has replaced Wilcox as GM of the Los Angeles office. He joined the firm in 2009.
The changes, which took effect last month, reflect a “natural evolution” of the firm, said Heit. “We found that as we grow in scale, it's easier to allow people to grow into their natural next step and have partners take on more responsibility and have them mentor and grow those practices,” he explained.
Meanwhile, Billee Howard, MD of the agency's brand innovation group and creative development officer, departed the firm last week. Howard, who joined Allison in February 2011 after serving as EVP and MD of Weber Shandwick's Global Strategic Media Group, said her time at Allison was “great.”
“I'm going to be focusing on things outside of PR, so I'm exploring what those options are,” she explained.
Heit declined to comment on Howard leaving the firm.