Revamp reflects new, evolving landscape of the industry

We have responded to reader research by introducing several new elements in this edition of PRWeek.

We have responded to reader research by introducing several new elements in this edition of PRWeek.

More of a refresh than a redesign, the changes indicate, track, and foresee where our industry is heading and keep the content we provide relevant to the new communications landscape.

News in a monthly is anathema, so we have condensed the process to a Planet PR spread that gives the busy communications pro an at-a-glance roundup of the biggest stories of the month.

There is plenty of great PR happening in the US and rest of the world, and we will profile it one market at a time with our new Spotlight sections, the debut iterations of which focus on the cities of Seattle and Beijing.

I am currently in San Francisco setting up a new PRWeek sub brand called The Hub, which highlights communications' role in the innovation, creativity, content, and start-up culture that is an intrinsic part of the DNA of Silicon Valley and beyond. The Hub in our print issue will showcase new thinking, startup culture, and smart use of technology.

There's more space for our CEO and CMO interviews, more on integration and big ideas, more infographics, more Dashboard products and tools,  Org Chart now sits within an expanded Newsmaker, and our Reader Feedback now incorporates more comments from social media platforms. Finally, Scene & Heard is a monthly snapshot of events and initiatives within your client teams or agencies.

Feel free to send us suggestions for all these fresh elements and do let me know what you think of our new look.

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