Lowdown: Owned, social boost companies' prospects

Edelman surveyed consumers around the world about how they interact with brands that are active in social and owned media as part of the 13th edition of its "Trust Barometer."

Edelman surveyed consumers around the world about how they interact with brands that are active in social and owned media as part of the 13th edition of its “Trust Barometer.”

In data shared exclusively with PRWeek, the agency found US consumers are 6 percentage points more likely to buy a company's products if it is active in social media (42%) than if it is active in owned media (36%). It also found that nearly half of US consumers (48%) are willing to share positive experiences about a company that interacts on social.

Source: Edelman "2013 Trust Barometer," data pulled from general public

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