Red Consultancy group MD Baiden steps down

Andrew Baiden, group MD of The Red Consultancy, is leaving the agency immediately after 18 years to take a career break.

Andrew Baiden, group MD of The Red Consultancy, is leaving the agency immediately after 18 years to take a career break.

“After 18 very successful years at Red, I have decided to open myself up to some new challenges,” he said. “I've had the most unbelievable time at Red achieving almost every career milestone possible while working for amazing clients and with amazing people. But with PR both changing fast and expanding rapidly, I'm keen to see what else is out there for me.”

Baiden joined the firm in 1995, the year after it was founded. It was 18th in PRWeek UK's 2012 Top 150 rankings.

He has overseen its corporate and technology practices and led its lifestyle and leisure consumer offering Play, which includes drinks, sport, travel, home entertainment, and telecoms.  

“[Baiden] is a true Red legend who has secured his own and this company's place in the PR roll of honor over many years,” said Red CEO Mike Morgan. “We wish him well wherever his career takes him.”

This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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