ATLANTA: Brandware Public Relations, a firm specializing in enthusiast brands, has added three companies in the automotive and lifestyle sectors to its client roster.
Hilton Head Island Motoring Festival & Concours d'Elegance, a series of automotive and lifestyle events, has selected the agency as PR AOR. Brandware will provide PR support during the events, including media and sponsor relations.
The event will take place October 25 to November 3 in Savannah, GA, and Hilton Head Island, SC.
Brandware is also working with Mighty Auto Parts, an automotive repair franchise, on corporate PR, including strategy, media relations, and event support. The firm will partner with Mighty's longtime advertising partner Agency South.
Morris Yachts, which builds semi-custom and custom sailing yachts, has appointed Brandware as PR AOR to work on media and events, including the lifestyle and business categories.