NEW YORK: Lewis PR has bolstered its digital marketing offering with the launch of a global practice on Monday, called Lewis Pulse.
The unit is comprised of best practice hubs in Barcelona, Boston, Eindhoven, London, San Francisco, and Singapore.
The launch has consolidated the digital production Lewis PR is already offering clients, as well as boosting its capabilities in social advertising and paid search.
PageOne PR, which was acquired by Lewis PR in 2010, has been integrated into the business and sits under the Lewis Pulse brand.
Clients using the agency's digital marketing services include Cisco, eBay, McAfee, Porsche Asia-Pacific, and SAP.
Morgan McLintic, EVP at Lewis PR, said that the move is part of the agency's strategy to provide an integrated approach to storytelling and evolve into a full-service marketing agency.
“We are not an advertising firm, but we are already doing social media advertising with Twitter and LinkedIn,” he said. “Social advertising and search is a natural fit for PR because it is so much more content led.”
He explained that the firm decided to create a new brand for its digital marketing practice because although Lewis creates websites and visual identities for brands, “PR is not always a natural port of call for clients wanting those services, even though they are tightly integrated.”
Lewis Pulse now has 40 team members. It is planning to hire 25 more over the next 12 months.