Birnbach expands work with business software company

MARBLEHEAD, MA: UNIT4 Business Software, a subsidiary of cloud-based business software and services company UNIT4, has named Birnbach Communications its AOR in North America.

MARBLEHEAD, MA: UNIT4 Business Software, a subsidiary of cloud-based business software and services company UNIT4, has named Birnbach Communications its AOR in North America.

UNIT4 merged its North American operations, which include UNIT4 CODA and UNIT4 Business Software, in January.

Birnbach has been UNIT4 CODA's AOR since 2010, but it has expanded its work to support the combined company with services including PR, social media, thought leadership, and influencer relations.

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