NEW YORK: Ruder Finn has launched a global health IT specialty offering to respond to health and technology trends.
Jen Long, SVP and director of technology and innovation at the firm, will lead the health IT offering in the US, while Ruder Finn UK and Asia will have their own regional leaders. Twenty staffers worldwide will work on the service.
“Ruder Finn is prioritizing this space because we believe there is an opportunity to bring value to healthcare organizations and technology vendors as they look to effectively tell their story and connect with stakeholders,” she said.
The firm has 12 clients using the practice at launch. It is supporting clients in both b-to-b and consumer-facing communications, and more specifically in areas such as clinical decision support, healthcare delivery systems, patient relationship management, consumer health apps, and mobile health, Long said. The firm did not disclose the names of any clients using the service.
Ruder Finn teamed with market research firm ORC International to study how US consumers are using mobile devices to manage their health. It also looked at how technology platforms for healthcare services, specifically mobile apps, could be designed to better meet consumers' needs.
The survey found that 23% of consumers ages 35 to 44 are using mobile health apps. It also found that 59% of households with children say they are likely to use mobile health technology in the next six months, versus 42% of those without children.
Overall, 48% of those surveyed said they are likely to use mobile health technology in the next six months, which is triple the reported use among respondents.
The increased use of these products comes as the healthcare industry is working to be more cost effective.
“Increasingly the healthcare industry is facing pricing constraints. [These technologies] are helping those in the industry to better manage their patients' treatments and provide better outcomes,” said Kathy Bloomgarden, CEO of Ruder Finn.