London's Southbank Centre has brought on communications support amid its efforts to treat its multimillion-pound revamp “like a cultural exhibition.”
London Communications Agency has been called in after a pitch process as the largest single-run arts center in the world launches a major redevelopment.
The agency will provide stakeholder management, public consultation, and media relations consultancy on an ongoing basis as The Festival Wing undergoes a transformation that will be outlined later this week.
Jonny Popper, MD of LCA, will report to Edward Venning, director of communications and marketing at the Southbank Centre, for the ongoing brief.
Popper said that early stage communications would begin with a public consultation program kicking off this month.
“The transformation will be maximizing the space available for the use of arts and culture, and really engaging with people,” he said. “As such, the Southbank Centre is treating this consultation in the same way it would treat a major cultural exhibition on the site, with several interactive elements.”
Likely targets for communications engagement will include visitors to the site and political stakeholders, such as Lambeth Council, he added.
The Festival Wing includes the Queen Elizabeth Hall, Purcell Room, and Hayward Gallery.
The launch of the project follows a successful first-stage application for £20 million, about $30.1 million, in funding from Arts Council England.
This story originally appeared on the website of PRWeek UK, the sister title of PRWeek at Haymarket Media.