Two of England's national parks are launching a communications drive to get people to adopt lower-pollution travel.
The South Downs National Park Authority and New Forest National Park Authority have called in Forster Communications for a joint brief on the issue.
The two-month project will include the development of a strategic communications and stakeholder-engagement plan designed to encourage visitors to use alternative modes of transportation to and within the two parks.
The win followed a competitive tender process. Forster's appointment is understood to have been influenced by previous experience in advising on travel-related behavior change for clients including the DfT and Sustrans.
“As the closest national park to London in the most populous part of the country, it's vital that we enable more people to use public and sustainable transport,” said Andrew Lee, director of strategy and partnerships for the South Downs National Park Authority. “Many visitors choose to travel by car through convenience or because they are not aware of alternatives, so we need to make choices easy and compelling.”
This story originally appeared on the website of PRWeek UK, the sister title of PRWeek at Haymarket Media.