Zipcar names Harrington CMO

CAMBRIDGE, MA: Zipcar has hired Brian Harrington as EVP and CMO.

CAMBRIDGE, MA: Zipcar has hired Brian Harrington as EVP and CMO.

Based in Cambridge, MA, Harrington will lead the company's global marketing efforts, including member acquisition, brand building, social media, and PR.

He will report to Zipcar chairman and CEO Scott Griffith.

Harrington previously ran the firm Little Harbor Group, held leadership roles at brand communications agency Boathouse and leisure travel website I'm in!, and served in senior roles at Upromise, Connection to eBay, and EF Education.

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