Quito Tourism taps Latitude for international campaign

NEW YORK: Quito Tourism has selected Latitude to lead an international PR campaign promoting travel to the Ecuadorian capital.

NEW YORK: Quito Tourism has selected Latitude to lead an international PR campaign promoting travel to the Ecuadorian capital.

The firm, which has been working with Quito Tourism on US initiatives since 2010, will focus on media engagement touting Ecuador's capital to outlets in the US, Canada, Spain, Brazil, Argentina, Chile, Peru, Colombia, Germany, and the UK.

Latitude will work on press trips to Quito, trade outreach, educational trips, tradeshows, and more for the campaign. The agency has been promoting tourism in Ecuador for more than 11 years. 

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