Zeno promotes Deady to chief culture officer

NEW YORK: Zeno Group has promoted Chicago MD Grant Deady to chief culture officer, a newly created position, effective immediately.

NEW YORK: Zeno Group has promoted Chicago MD Grant Deady to chief culture officer, a newly created position, effective immediately.

Deady, who has worked at the agency since it was founded in 1998 as PR21, will report to Zeno CEO Barby Siegel. The firm rebranded from PR21 to Zeno in 2004.

Deady's responsibilities will include ensuring that the firm has a collaborative and entrepreneurial culture in place around its global network, as well as its business strategies for clients. He will continue to serve as MD of Chicago.

Deady, who started his career at the firm as an account executive 15 years ago, explained that he will work to maintain the “incredible culture that really makes people love working at Zeno.”

He added that when he started working at the firm, there were four people in the Chicago office, and now there are more than 55 staffers.

Siegel said she created the role because of the positive recognition the firm has received from clients over the last 12 to 18 months about its internal culture. She added that as the agency expands globally, she wants to make sure Zeno's culture extends across the network since its values are a “core” part of how it does business.

“Since [Deady] has been here since Zeno started and has embodied the culture everyday and in many ways has been an architect of the culture, he really is the perfect person to take on and create this new role in the agency,” explained Siegel.

Another of Deady's tasks is to work with the agency's global leadership team, of which he is a member, so that Zeno's culture shines through on a local basis in each office or region. Siegel said Deady will look at some of the agency's “flexible policies,” such as working from home, and formalize guidelines for them.

In September 2012, Zeno expanded internationally, opening four offices in Asia and one in Europe, which brought its total number of offices to 11.

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