Cisco's 'The Comeback Kid' wins Campaign of the Year

Cisco Systems' "The Comeback Kid: Cisco Bounces Back from a Knockdown Punch" won Campaign of the Year Thursday night at the PRWeek Awards. It is the PRWeek Awards' highest honor.

Cisco Systems' “The Comeback Kid: Cisco Bounces Back from a Knockdown Punch” won Campaign of the Year Thursday night at the PRWeek Awards. It is the PRWeek Awards' highest honor.

Cisco worked with Brunswick Group and Text 100 on the campaign, which worked to rebuild faith in the company's leaders, reestablish its relevance, and regain its “one to beat” status.

The “Turning Crisis into Breast Health Promotion” campaign by the Planned Parenthood Federation of America and Camino Public Relations won honorable mention.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in