UK government's top digital role filled temporarily

Anthony Simon has assumed the UK government's top digital role on an interim basis, pending a review of the digital team.

Anthony Simon has assumed the UK government's top digital role on an interim basis, pending a review of the digital team.

The change follows digital communications head Nick Jones' move to Visa Europe to take up the new position of corporate communications and digital VP. Simon, a former journalist, has been Jones' deputy as senior digital campaigns manager since 2011.

Incoming government communications director Alex Aiken has asked Simon to fill the head position for six months to oversee a number of upcoming projects, after which the ten-person digital team will be reviewed to ensure it fits with the government's requirements.

Specific projects that Simon will oversee include developing the Great campaign, which promotes the UK around the world, and digital activity for the G8 summit due to be held in the UK in June.

Other plans include communicating ongoing civil service reform, with a priority on the migration of government department websites over to the domain name gov.uk as part of its digital strategy for reform. The new UK Cabinet Office site was launched two weeks ago, and the Prime Minister's and Deputy Prime Minister's office websites are due to move shortly.

Simon previously worked with Jones at the Central Office of Information on interactive services and has held senior editor and interactive roles at the BBC and ITN.

“I will be working closely with [Aiken] to ensure digital gets the emphasis it deserves within government communications,” Simon said.

This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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