Taylor hires Sontag, Endlich for creative roles

NEW YORK: Taylor has appointed Phillip Sontag and Edwin Endlich to serve as EVP and VP of digital creative strategy, respectively.

NEW YORK: Taylor has appointed Phillip Sontag and Edwin Endlich to serve as EVP and VP of digital creative strategy, respectively.

Sontag, who reports to Taylor managing partner Mark Beal, is responsible for offering creative insights into campaigns for new business opportunities, as well as for existing clients.

Prior to joining Taylor, Sontag served as EVP at Edelman, where he led the agency's Dove account. Before that, he was SVP and creative director at MSLGroup, working on campaigns for Procter & Gamble brands such as Charmin and Bounty.

Endlich is reporting to Jackson Jeyanayagam, VP of digital strategy at Taylor. He is supporting the agency's digital creative campaign-development process for clients, with a focus on branded content and interactive experiences.

Before coming on board at Taylor, Endlich worked at Red Fuse Communications, where he served as global creative director for Colgate-Palmolive.

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