NEW YORK: Thomson Reuters and video content distribution company Red Robot have developed a product for crisis communications help.
The platform, called “Red Robot Flash,” launched this month in North America. It offers a dedicated 24/7 crisis helpline as well as press release distribution to Thomson Reuters' global subscriber base.
“If a client has a crisis, they can create their press release, and then contact us through a staffed 24-hour crisis line. We deliver that release out to a global journalistic audience,” explained Ronan Carey, director of global sales at Red Robot.
Thomson Reuters' broadcaster subscription service, World News Express, provides access to more than 1,700 broadcaster sites in 116 countries. Flash guarantees distribution of a user's crisis press release to that network within 30 minutes of receipt.
The product is aimed at large PR agencies and crisis management companies as well as smaller companies that need help managing risk, Carey said. Cost varies depending on a user's requirements, but annual subscriptions are about $120,000.
In December, NASDAQ OMX agreed to acquire Thomson Reuters' public relations, investor relations, and multimedia services businesses in an expansion of the exchange operator's Corporate Solutions group.