NEW YORK: Porter Novelli has hired Jesse Soleil, CEO of boutique media company Massiverse, to serve as SVP of digital, a newly created role.
Soleil, who began working at the agency at the end of last month, is reporting to Darlàn Monterisi, EVP and MD of Porter's New York office.
His main responsibilities include providing the New York office with digital strategies, leading collective social media content-marketing efforts, and designing cross-platform digital efforts for clients.
He will also work to “leverage all available technologies and non-technologies in smart ways” for Porter clients, Soleil said.
One aspect of the Omnicom Group firm that attracted Soleil was its “ability to see and understand intuitively what's going in social networking and social media and be able to take that information and the context of it and craft specialized content and strategy as it's moving,” he said.
Soleil added that his goal is to continue building on that capability and extend the experience across different platforms.
Soleil previously worked at Massiverse, which he founded in 2007. During much of that time, he also worked at Scholastic as VP of emerging media and technology, overseeing the eScholastic division. Soleil worked at Scholastic for eight years before leaving in 2010 to focus on Massiverse, which is now being managed by a business partner, he said.
In January, the firm promoted Karen van Bergen, senior partner and MD of the firm's New York office, to global CEO. Monterisi succeeded van Bergen and continues to serve as global client relationship leader for Porter's Hewlett-Packard business.
Porter also brought on Univision Interactive Media executive Diana Valencia to serve as SVP of multicultural communications, also a newly created position.
More recently, Michael Ramah, Porter's interim CEO for the latter half of 2012, was named chief client officer at the end of February, and Patrick Resk joined the firm as CFO.