ANCHORAGE, AK: Alaska's Department of Commerce, Community, and Economic Development has hired MSI Communications to promote the state on a national and international level as a good place to do business.
The firm will promote the state's minerals, forest products, agriculture, film, and other programs that highlight products made in Alaska, according to an award notice. The contract is expected to be worth up to $700,000, according to the RFP for the account.
This is the first time the state has brought on a firm to promote its businesses. It wanted to hire an agency because “it has a limited market presence in other key industries,” according to the RFP.
MSI will also align Alaska's branded programs under a revitalized “Buy Alaska” website with the goal of increasing the sale of goods and services to consumers, businesses, and government entities. As part of that effort, it will encourage residents to buy products made locally.
The firm beat out Thompson & Co., the tourism promotion agency for the state, as well as Atlas Advertising and Aviareps for the contract, according to an award notice.
A representative from MSI did not return a request for comment.