NEW YORK: Andy Cooper, principal and co-founder of CooperKatz & Company, died Thursday after a battle with cancer. He was 64 years old.
Cooper started his career in public relations in 1975 when he joined Burson-Marsteller in Chicago before transferring to the agency's New York office.
During his 21 years at Burson, he held numerous management positions, including account group manager, director of creative services, president of the New York office, and vice chairman.
Cooper left the agency in 1996 to found CooperKatz with his college friend and Burson colleague Ralph Katz.
Cooper served as a senior strategic and creative counselor on all accounts and led the firm's media training practice.
He also served on the board of directors and executive committee of the Council of Public Relations Firms.
His career highlights include producing product introductions and sales campaigns for MetLife; launching the Answer Center and pioneering the use of infomercials for General Electric; unveiling the MetroCard Gold for the MTA in New York; developing the creative concept for the Times Square launch of Virgin Mobile in the American market; among others.
“When I first met Andy 42 years ago, I immediately recognized his creativity, intelligence, and humor, and the passion with which he approached everything he did, personally and professionally,” said Katz. “I feel that I have had as a partner one of the best at our craft in the world, and every day see his influence on the people he worked with over the years. In leaving behind the security of a large, established organization to start a business, there is no one else with whom I would have risked so much.”
Cooper is survived by his wife, Sharon, and children, Emily and Daniel. Ralph Katz continues to work at CooperKatz as principal.