PayPal taps MSLGroup as North America AOR

SAN JOSE, CA: EBay-owned online commerce company PayPal has selected MSLGroup as its AOR for North America following an RFP involving 23 agencies.

SAN JOSE, CA: EBay-owned online commerce company PayPal has selected MSLGroup as its AOR for North America following an RFP involving 23 agencies.

MSL is tasked with handling all PR efforts for PayPal, including consumer outreach, small and medium-size business outreach, technology work, and developer communications, according to a person with knowledge of the subject. The work does not include social media.

It is understood that the account is worth $5 million.

Representatives from PayPal were not immediately available for comment.

“We look forward to expanding our relationship with PayPal, an amazing company that is creating the next generation of global commerce,” said Renee Wilson, president of MSL North America.

Last October, Edelman global consumer chair Christina Smedley left the agency to join PayPal as VP of global communications, a newly created role.

Edelman was selected to work on eBay's marketplace and corporate divisions, a seven-figure account, in March 2009, following a competitive review. PayPal consolidated its PR function with Access Communications in September 2008.

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