LONDON: Weber Shandwick has launched a b-to-b offering led by EMEA new business and enterprise director Peter Jacob.
Williams Lea, a business process outsourcing company specializing in marketing and print management, has already awarded Weber Shandwick Enterprise a UK and international brief.
The division brings together a number of existing areas of expertise within the agency as well as a range of new services aimed at other client departments other than marketing and communications.
“Our Enterprise offering will focus on bringing clients closer to their customers and prospects. From working directly with a client's sales teams to craft a compelling narrative story and sales pitch, to brokering new business and networking opportunities, Enterprise is about acting as a genuine new business driver for companies wanting a deeper level of engagement with a b-to-b audience.”
Weber Shandwick Enterprise will work closely with sister agency McCann Enterprise to offer clients in the b-to-b space a single integrated branding and marketing communications service.
The Williams Lea work was won in an agency selection process supported by intermediary Oystercatchers.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.