Lock to head Ogilvy PR London's new crisis practice

LONDON: Ogilvy PR London is bolstering its issues and crisis capabilities with the establishment of its first dedicated crisis practice.

LONDON: Ogilvy PR London is bolstering its issues and crisis capabilities with the establishment of its first dedicated crisis practice.

The issues and crisis team will operate within the corporate and public affairs division at Ogilvy, and it will work to provide crisis counsel to Ogilvy's existing issues management clients. Ben Lock will lead the crisis practice, reporting to the division's head, Iain Bundred.

Lock, an associate director in the agency's corporate practice, will lead a team of three: Michael Darragh, head of digital and content; Blair Metcalfe, account director; and Tom Bell, associate director.

Lock has worked at the agency for eight years and has experience in managing crisis situations from product recalls to legal disputes, industrial accidents, fatalities, and shareholder activism.

“This team has expertise in social media, content development, stakeholder relations, public affairs, internal communications, and media training,” said MD Michael Frohlich. “Importantly, with our global network, we are also able to offer a truly international, around-the-clock response to crisis control.”

Lock claims that today's “deluge” of corporate disasters “played out in the context of a fast-evolving media landscape” has changed the rules of crisis management.

It has created the need for “ever-more-sophisticated and digitally aware” strategies in the way crises are planned for and managed, he added.

Ogilvy is building its capabilities across a broad range of sectors. In the past week, it revealed a global strategic partnership with the National Social Marketing Centre.

The announcement comes weeks after the agency hired Freud Communications' Mat Rawlins and Alex Wood as creative directors to drive a focus on creativity across Ogilvy's corporate, consumer, technology, and digital practices.

This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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