NEW YORK: Real estate website Trulia has launched a campaign to find an intern for Los Angeles realtors and the stars of Bravo TV show Million Dollar Listing, Josh and Matt Altman.
Trulia's “Be the Altman Brothers' Next Intern” campaign was devised in-house. It is targeting both real-estate professionals and enthusiasts.
Starting Thursday, entrants will be able to submit a review of their neighborhood, selling it to potential buyers in a “compelling and authentic” way, according to Trulia. In addition, they must submit an overview of why they want to work for the Altman brothers.
Submissions will be judged and selected entrants will be interviewed, with the winner announced in May. The internship will take place in August. The intern will be paid an hourly rate, but travel and living expenses will not be covered.
The intern's responsibilities will include creating online marketing plans for properties, shadowing the Altmans when they show properties to prospective buyers, planning and attending open houses, and scheduling client appointments.
All of the neighborhood reviews by entrants will be posted on the Trulia website immediately to boost the amount of user-generated content on the site, said Ken Shuman, VP of communications at Trulia.
“This allows us to get insights into what makes a neighborhood valuable, and we can add this deep local knowledge into our database,” said Shuman.
The intern will not be expected to create content for Trulia, but the company will conduct a weekly phone call with him or her to check progress. There is no guarantee the intern will appear on Bravo's Million Dollar Listing.
The campaign will be promoted on Trulia's site, as well as via online ads, emails, Facebook, and Twitter.
Trulia received 31 million unique visitors in January, up 58% year-over-year. Meanwhile the amount of user-generated content on the site more than doubled in 2012 from the prior year to 7 million posts.