Defense Department starts diversity agency search

WASHINGTON: The Defense Department's Office of Diversity Management and Equal Opportunity is in the early stages of a search for an agency that can provide strategic communications services.

WASHINGTON: The Defense Department's Office of Diversity Management and Equal Opportunity is in the early stages of a search for an agency that can provide strategic communications services.

The office has released a “sources sought notice,” meaning it is determining if there are enough small firms capable of handling the work to make the contract a small business set-aside account. Firms have until April 3 to submit qualifications. Depending on the quality of those responses, it may release a formal RFP for small companies.

The Office of Diversity Management and Equal Opportunity is a policy office of the Under Secretary of Defense for Personnel and Readiness.

The winning firm will launch communications efforts to increase diversity awareness across the Defense Department. The agency's work will include messaging for the department's Facebook and Twitter channels, advising on potential media and public reaction to proposed policies and programs, media relations support, and talking-point development for speaking to joint staff and congressional audiences.

A representative from the Defense Department did not immediately return a request for comment.

Last October, the US Naval Special Warfare Command hired iHigh Marketing to increase ethnic diversity among the Navy SEALs. The contract was worth nearly $7 million over a five-year period.

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