HomeGoods conducting PR agency review

FRAMINGHAM, MA: Home furnishing and kitchenware retailer HomeGoods, a TJX Companies brand, has issued a review for a new PR agency partner.

FRAMINGHAM, MA: Home furnishing and kitchenware retailer HomeGoods, a TJX Companies brand, has issued a review for a new PR agency partner.

“As HomeGoods expands its footprint and the communications landscape continues to evolve, our goal is to identify a public relations partner that helps further our brand's business objectives,” said a TJX spokesperson.

The company declined to say anything further about the review.

In 2011, HomeGoods brought on Kwittken & Company. Representatives from the agency referred comment to the client.

TJX selected Edelman as AOR in November 2011 for its TJ Maxx and Marshalls brands, following an RFP. The brands previously worked with Ogilvy Public Relations for three years. Ogilvy did not participate in that review.  

At the end of February, TJX reported a 27% increase in profit in the fourth quarter of 2012 compared with the same period of the previous year. The company also posted net income of $604.8 million for the quarter. In February, TJX saw a 7% increase in sales to $1.8 billion, compared with the same four-week period of last year. 

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