Comedy Central UK has hired Penny Brough, Vodafone's head of consumer communications, for the role of VP and director of marketing.
Brough will be the most senior marketer at the Viacom International Media Networks-owned broadcaster and will oversee brand and marketing strategy for its four channels.
She will report to Jill Offman, SVP and MD of Comedy Central UK.
Before joining the telecommunications giant as head of consumer communications for Vodafone UK, Brough worked at ad agency Wieden & Kennedy for seven years on brands such as Honda, Lurpak, and Cravendale.
She also spent time on the Cadbury's account at Fallon in 2011.
Comedy Central has also promoted Chris Collie, director of programming and planning, to the position of VP of programming.
“These two appointments will bring added depth to the Comedy Central senior management team,” said Jill Offman, SVP of content for Comedy Central International. "[Brough] is an outstanding strategic marketer, as well as an avid comedy fan. We look forward to making great strides under her marketing leadership."
Comedy Central's marketing was previously managed by Bill Griffin, who was director of marketing.
This story originally appeared on the website of Campaign, the sister publication of PRWeek at Haymarket Media.