ZURICH: Burson-Marsteller has appointed Matthias Graf CEO of its Swiss operations, effective April 2.
Graf will replace Marie-Louise Baumann, who will become chairman of Burson Switzerland. Baumann joined the agency in 2000 and has served as interim CEO in Switzerland since November.
Prior to this, Graf served as CCO at international media and entertainment company Ringier. He was previously head of corporate communications and public affairs at Google in Switzerland for three years. He has also held positions at Dow Chemical, Sony, and T-Online.