MSL appoints Recupero to lead NY corporate practice

NEW YORK: MSLGroup has hired Linda Recupero as SVP and New York corporate practice director.

NEW YORK: MSLGroup has hired Linda Recupero as SVP and New York corporate practice director.

Starting Monday, Recupero is responsible for leading the practice in New York, developing new business, mentoring and growing the corporate team, and building the practice's reputation within the industry, she said. Recupero is reporting to Joel Curran, MD of MSL's New York office.

Recupero replaced Peter Harris, who has been serving as the corporate technology specialty leader in New York for the past several months. Harris is also responsible for the agency's North America affiliate network and is the global client engagement director on United Technologies.

MSL's corporate practice serves clients from sectors including financial services, automotive, utilities, and technology.

“There's a lot of good work being done now from what I'm hearing, but we have to be a lot clearer about what we're offering up and what our point of difference is,” Recupero said. “I believe the agency overall is looking to invest in the corporate practice and grow it.”

Recupero served as senior MD at Teneo Holdings for the past year. She was previously global head of communications at corporate law firm White & Case for four years, during which she managed C-suite and employee communications, media relations, and online and digital content. Prior to that, she was EVP of public affairs at HSBC, where she oversaw media relations, C-suite and employee communications, issues management, and corporate events for the bank's US operations.

Recupero also served as chair of the brand marketing practice at Burson-Marsteller for five years and as MD and chair of the consumer and life stages practice at Weber Shandwick, where she worked for 14 years.

MSL hired Brad Wilks as MD of its Midwest operations in January. Wilks succeeded Curran, who became New York MD in September.

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