LONDON: Dynamo PR has launched a division specializing in PR for Kickstarter-funded products.
Account manager Heather Delaney will lead the practice and will concentrate on products from around the world launching on crowd-funding website Kickstarter, helping them reach funding targets through media coverage.
It is believed to be the first practice specializing in PR for products funded through the site.
Primarily, the team will focus on consumer technology launches, but will also offer advice to companies looking to understand the Kickstarter process.
Dynamo will help MiiPC, a new Android-based PC created by eMachines co-founder Young Song, to gain coverage of its Kickstarter campaign, due to launch shortly. The device's goal is to give parents greater control over children's internet use.
The move follows the agency's work for 3Doodler, a 3D doodling pen, which gained more than $2 million in funding in a month to become one of the platform's top 25 projects. It gained coverage with Wired, New Scientist, and Engadget.
“The internet has changed the game for fundraising. Now entrepreneurs and creative people like MiiPC can use crowd-funding to test the market for their idea and help make it a reality,” said Delaney. “But these people need dedicated Kickstarter PR to guide them every step of the way and social media support to truly gain momentum.”
The crowd-funding website has steadily grown since its launch in 2009. It gained widespread attention for funding the Pebble watch, which earned $10 million of start-up cash, and more recently for funding the production of a movie based on the TV series Veronica Mars with distribution support from Warner Bros.
To date, Kickstarter has helped projects obtain funding worth more than $500 million.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.