OKLAHOMA CITY: Fast-food chain Sonic has named Cohn & Wolfe its PR AOR.
The WPP Group agency will work with Sonic's internal PR team on external communications targeting consumers and franchisees, as well as local store marketing, cause marketing, and issues management. The firm will also work on social media strategy as part of a multi-agency team.
C&W's Sonic account team will be based in Austin, TX.
Sonic's agency roster also includes creative AOR Goodby, Silverstein & Partners, media AOR Zenith Optimedia, and below-the-line AOR Sullivan Higdon & Sink.