President Barack Obama's digital agency, Blue State Digital, has hired 16 strategists and technologists from the Obama 2012 re-election campaign team.
Most senior among the hires is Joe Rospars, chief digital strategist for Obama's 2008 and 2012 campaigns, who will take on the newly created role of chief executive for the WPP-owned digital agency, which has played a central role in both of Obama's electoral victories.
“It's a prerogative and priority to be the keepers of the flame of that approach, to refine it and scale it with new insights and in new places,” Rospars told the Financial Times. “We are continuing to refine our craft, our organization, and our skill sets.”
In his new role, Rospars will oversee Blue State Digital's relationships with clients including Google, Ford, the Green Bay Packers, the Metropolitan Museum of Art, Freedom to Marry, and Lady Gaga's Born This Way Foundation.
He will work closely with founding partner and chief technology officer Jascha Franklin-Hodge to continue to develop the Blue State Digital proprietary technology platform, the BSD Tools, and its Quick Donate feature, which processed more than $100 million in individual contributions for Obama 2012.
Others joining, or returning to the agency with new roles, include Matthew McGregor, who directed digital rapid-response operations for the Obama campaign; and Stephen Muller, the campaign's head of digital video.
BSD said that both will take on leadership roles at the agency. McGregor will serve as the firm's new political director and Muller will oversee work on key nonprofit and brand sectors as associate VP for strategy.
The campaign's national social media director, Laura Olin, will return to Blue State Digital as senior adviser. New arrival Dave Sebag, the Obama campaign's director of digital products, will manage the development of new technology focused on innovation in mobile and social media.
Others returning from full-time service on the campaign or joining Blue State Digital for the first time include Gillea Allison, Tom Bucchere, Yahel Carmon, Lizzy Chan, Steve Jacobs, Danielle Kantor, Agnes Mazur, Lauren Parks, Mika Rothman, Jack Steadman, and Drew Tipson.
The 2012 team raised $690 million online and helped a record-breaking number of Americans become a part of the political process through mobile, social media, and the web.
This blog post originally appeared on The Wall, the sister outlet of PRWeek at Haymarket Media.