LOS ANGELES: San Francisco-based communications firm theMIX agency has hired Zach Servideo as principal as it expands to Los Angeles.
Servideo will lead the day-to-day operations of theMIX agency's Los Angeles office along with founder and CEO Vanessa Camones. The firm's LA branch will support technology companies in the region, including video distribution company Giant Media.
Servideo was most recently a private communications consultant to b-to-b technology companies in mobile advertising, clean technology, cloud computing, and developer services. He previously held roles at Schwartz Communications, fama PR, and Shift Communications and led publicity efforts for the ad:tech New York and San Francisco conferences in 2011 and 2012.