PALO ALTO, CA: Enterprise software company TIBCO has hired LaunchSquad as its corporate PR AOR in North America.
LaunchSquad began working with TIBCO in 2011 on another assignment: raising the profile of “Tibbr,” an enterprise social networking tool, rivaling Yammer.
TIBCO did not issue an RFP or formal pitch process for the business.
The company did not say whether there was an incumbent on the business. It is no longer working with Horn, which it hired in March 2011 as its AOR for social media and product and technology messaging.
“Our main objective is to raise the profile of TIBCO outside of the IT community, because it competes with Oracle and IBM, but outside of Silicon Valley it is not so well known in mainstream business,” said Jason Mandell, co-founder and partner of LaunchSquad.
He added that LaunchSquad will also look to raise the profile of the company by using the accomplishments of its CEO Vivek Ranadivé, who is a “mini-celebrity in his own right.”
TIBCO is based in Palo Alto, CA, and is traded on NASDAQ.