Welcome to the digital edition of PRWeek's April issue.
PRWeek has made some changes – changes our subscribers asked for in a recent readership survey. You asked for more global coverage, boots-on-the-ground expertise from US market thought leaders, and emerging trends in the ever-evolving PR and communications industry.
Some highlights include:
• A special section on the world's largest automaker, Toyota, and how the company finesses communications to consumers and employees around its brands.
• Insights into the Rio market with Eraldo Carneiro, head of international corporate communication at Petrobras, the largest company in Latin America.
• An insider look at the Atlanta market with Allyson Park, VP of corporate external affairs at Coca-Cola
• A guide to the industry's top independent agency networks providing insight into the networks' leadership, business model, and membership.
• And more!
We hope you enjoy this digital edition. Download the digital edition here.