Cleveland seeks firm for airport marcomms support

CLEVELAND: The city of Cleveland's Port Control department, which operates its harbors and airports, is looking for an agency capable of launching an integrated campaign for its airport system.

CLEVELAND: The city of Cleveland's Port Control department, which operates its harbors and airports, is looking for an agency capable of launching an integrated campaign for its airport system.

The department includes the Cleveland Hopkins and Burke Lakefront airports. The account is worth at least $1 million, according to Jackie Mayo, communications manager for the airport system. The winning firm will be awarded a contract that will last up to five years.

Cleveland-based ad agency Brokaw, which has both earned and paid media capabilities, is the account's incumbent.

Every time Cleveland's airport system conducts an agency search, it looks for a firm that “will take us to next level by building on what's in place, while also considering what should be next,” Mayo said. “You never want to be stagnant.”

The winning firm will target passengers who live in Ohio but travel to airports in Pittsburgh, Detroit, and Columbus, OH.

The contract's scope includes PR, material development, campaign planning and social media. The deadline for agencies to reply to the RFP is May 6.

Collectively, the airports serve 12 million passengers per year. More than 632,000 passengers used Hopkins in January, up from nearly 587,000 in the previous January. However, the international airport's use has been in decline for years, falling from a high of more than 13 million in 1999 to 9.2 million in 2011.

Dallas-Fort Worth International Airport is also searching for a firm or firms to promote it to both consumers and businesses.

Last month, the Minneapolis-St. Paul Metropolitan Airports Commission picked Olson as its first new PR AOR in nearly two decades, letting long-time collaborator Padilla Speer Beardsley go.

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