Burger King marketing director Blundell exits

LONDON: Jo Blundell, Burger King UK's marketing director, has left the fast-food chain after two years.

LONDON: Jo Blundell, Burger King UK's marketing director, has left the fast-food chain after two years.

Blundell, who joined Burger King from rival McDonald's in April 2011, left two weeks ago.

It is thought that Burger King has replaced her, but the company declined to give further details. Blundell's exit comes amid Burger King's £40 million (approximately $60.5 million) pan-European media planning and buying review.

In January, Burger King appointed Starbucks senior marketer Natasha Naik to the new role of marketing manager for North-West Europe.

Naik reported to Blundell, while Blundell reported to Andrew Trounce, Burger King's MD for UK and Ireland.

Previously, Blundell was CMO at The Number, which owns 118 188, where she had responsibility for all communications, product development, and overall marketing.

Prior to that, she held the role of marketing director at advertising agency TBWA, where she worked on global briefs for brands including Mara, Nivea, and Absolut.

Blundell also held the role of marketing director for McDonald's.

This story originally appeared on the website of Marketing, the sister publication of PRWeek at Haymarket Media.

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