Siemens calls in WE for Solid Edge campaign

LONDON: Siemens has hired Waggener Edstrom to lead the digital promotion of its Solid Edge software in the UK.

LONDON: Siemens has hired Waggener Edstrom to lead the digital promotion of its Solid Edge software in the UK.

WE will target mechanical design engineers to raise awareness of Solid Edge and drive interest in its features, including Siemens' Synchronous Technology, which is integrated into the software.

The 3D computer-aided-design technology, owned by Siemens PLM and distributed by Majenta PLM and Prion Cutting Edge, is used by engineers and designers to create a wide variety of products, such as mining equipment and consumer electronics.

This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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