LONDON: The Moroccan National Tourist Office has ended its relationship with Ketchum only two years into a three-year pan-European contract.
The tourism organization's head office will tender a new contract – understood to be worth a seven-figure sum – in the next few months.
It is believed the new contract will have a similar geographical spread to the current one, which covers the UK, France, Germany, Spain, Italy, Belgium, and the Netherlands.
David Gallagher, chief executive of Ketchum Europe, confirmed the client had cancelled the contract.
“We got a letter in Paris, the office that coordinates the account, within the last couple of weeks saying that after a change in leadership at the ministry they would be suspending, that is cancelling, the contract,” he said.
Gallagher added that no other reason was given, but he did not have any plans to contest the move.
“We would re-pitch if we were asked,” Gallagher said. “We were happy with the work and the quality we were able to give them.”
Ketchum won the three-year contract as part of a competitive pitch in June 2011.
This story originally appeared on the website of PRWeek UK, the sister title of PRWeek at Haymarket Media.