FedEx names Fitzgerald to lead combined comms, marketing team

MEMPHIS, TN: FedEx has promoted Patrick Fitzgerald to SVP of integrated marketing and communications as it merges the two functions into one unit.

MEMPHIS, TN: FedEx has promoted Patrick Fitzgerald to SVP of integrated marketing and communications as it merges the two functions into one unit.

Fitzgerald will replace Bill Margaritis, who left his position as corporate VP of global communications and investor relations at the end of last year after taking a buyout package. Fitzgerald will begin his new role April 15.

FedEx has reorganized some of its communications functions and created an integrated communications and marketing team, said Jenny Robertson, global media manager at FedEx.

"There is no better opportunity in marketing and communications: leading the full integration of communications, brand, advertising, and sponsorships for one of the world's most admired companies and brands. I'm excited to have this opportunity and proud to be working with a world-class team," Fitzgerald said in a statement.

The shipping company said last year that it would offer some US-based employees voluntary buyouts. It said it had to cut expenses due to the European financial crisis and slower Asian growth. Margaritis told PRWeek in December that the buyout program and reorganization affected the communications and marketing units at FedEx.

In 2007, Fitzgerald joined FedEx Ground, the small-package ground delivery subsidiary of FedEx, as communications director. He was promoted to VP of communications in the unit in 2011. During his tenure, he has been responsible for strategic communications counsel, campaigns, media relations, workplace communications, and crisis management.

Prior to that, Fitzgerald was a VP at Ketchum, where he supported the FedEx account. He has also held senior communications roles at Mylan Laboratories, General Nutrition Centers, and Midway Games.

Last month, FedEx reported a 31% drop in quarterly profit, which it attributed to continued weakness in international airfreight markets, industry overcapacity, and customers opting for less expensive and slower international transit.

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