PROVO, UT: Bioactive product manufacturer and marketer Morinda has selected Carmichael Lynch Spong as its AOR following a competitive review.
The agency's food and beverage industry group will lead the account.
Morinda selected Carmichael for its expertise in the nutrition segment, said Shon Whitney, VP of global sales at the company, in a statement.
The agency will work with Morinda on campaigns to share the brand's story with consumers.
Morinda, formerly Tahitian Noni International until April 2012, develops bioactive products from the noni plant, including nutritional, beauty, and weight-loss supplements.
Budget and other account details were not disclosed.