NJ Homeland Security office shops $4m account

TRENTON, NJ: New Jersey's Office of Homeland Security and Preparedness is seeking a firm to launch a multifaceted awareness campaign. The three-year contract is worth $4 million.

TRENTON, NJ: New Jersey's Office of Homeland Security and Preparedness is seeking a firm to launch a multifaceted awareness campaign. The three-year contract is worth $4 million.

As part of the effort, the office hopes to increase the level of emergency preparedness of state residents, businesses, and communities. Its goal is to measure the existing preparedness capabilities of constituents and identify and develop new methods of communicating and delivering a preparedness message, according to the RFP for the contract.

It also seeks to enhance the awareness of law enforcement and the need to report suspicious activity. The contract mandates a mix of earned media activities, according to the RFP, such as identifying news and feature placement opportunities and drafting articles and background for these outlets.

The winning firm will also be required to produce and place press releases and matte releases in daily and weekly newspapers, including the minority press, periodicals, newsletters, public health journals, and trade press, according to the RFP. Beyond media relations, there is an events component to the contract.

The deadline to apply for the work is May 14. It is unclear if this is a new or continuing project. A New Jersey Homeland Security representative did not return requests for comment.

Last fall, the Philadelphia Area Regional Transit Security Working Group, made up of various transit authorities in Delaware, New Jersey, and Pennsylvania, was shopping contracts worth $3.2 million to launch an outreach effort known as the "Regional Transit Security Awareness Campaign.” The effort will encourage citizens to be the eyes and ears of public safety officials and homeland security agencies.

A winning agency has not yet been selected, according to a representative at the Delaware River Port Authority, which is helping to oversee the search.

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