Myriant selects firm to promote clean energy product

BOSTON: Myriant, a bio-based chemicals company, has tapped Greenough for a PR and marketing program, following a competitive review.

BOSTON: Myriant, a bio-based chemicals company, has tapped Greenough for a PR and marketing program, following a competitive review.

Greenough will help the company develop an integrated program that includes traditional media, social media, and marketing. Myriant is commercializing one of its bio-based chemicals, bio-succinic acid, which is a clean energy alternative to succinic acid.

Succinic acid is traditionally produced from petroleum and can be used in products such as polymers, urethanes, plasticizers, and coatings.

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