SINGAPORE: The Ministry of Social and Family Development has selected Asia PR Werkz to support events and activities for the President's Challenge Social Enterprise Award.
The appointment came after a pitch called last month, and the contract will run from this month to December to promote the awards among social enterprises and create public awareness.
The PCSEA, which was launched last month, is the only award in the social enterprise sector in the country to recognize social enterprises for their contributions to the social services sector.
The agency will provide media and administrative support for the event, media coverage, and follow-ups with social enterprises. It should deliver total media coverage worth at least $404,000 in PR value on various platforms.
The pitch also received proposals from GolinHarris, Havas Worldwide Siren, and PR Communications.
This story originally appeared on the website of Campaign Asia-Pacific, the sister publication of PRWeek at Haymarket Media.