Medical boards seek comms help on licensing overhaul

FORT WORTH, TX: Three major medical bodies are looking for communications support to announce updates in the way medical professionals maintain their licenses.

FORT WORTH, TX: Three major medical bodies are looking for communications support to announce updates in the way medical professionals maintain their licenses.

The Federation of State Medical Boards is reviewing proposals from firms looking to promote a framework called Maintenance of Licensure, which would require physicians to demonstrate their skills and knowledge in practice areas on an ongoing basis throughout their careers. The deadline for responses to the RFP recently passed.

Currently, physicians must prove they are accumulating continuing medical-education credits, but they are not required to get those credits in subjects related to their practice areas. The Federation of State Medical Boards, the American Board of Medical Specialties, and the National Board of Medical Examiners worked together to develop the framework, according to the RFP.

“The FSMB has been developing [Maintenance of Licensure] conceptually for several years and is moving into a new phase in which it will be pilot-testing concepts and working with various health-system stakeholders,” said Drew Carlson, director of communications at FSMB.

“Our goal is to create a strong and effective communications platform as we engage with these various stakeholder audiences,” he added.

Target audiences will be physicians, licensing boards, legislators, malpractice insures, specialty societies, hospitals, and the public, according to the RFP. The full scope of the contract is for communications strategy, message development, media relations, and stakeholder engagement on the national and state levels. The goal of all outreach will be to drum up support for the Maintenance of Licensure.

The federation expects to make a decision in coming weeks. Once selected, the account's budget will be confidential, Carlson said.

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