LONDON: Guinness World Records has hired Deft Productions after a pitch to back the TV and video launch of its annual book.
The win follows Deft's work on the Guinness World Records 2013 Gaming Edition, which the agency won in January.
The firm will produce and distribute b-roll related to the main book for broadcasters around the world, as well as a feature for online media.
Deft founder Sophie Davidson will report to Guinness World Records PR director Jamie Strang.
TNR, which is the last agency to work with the client, did not repitch.
This article originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.