LONDON: Zeno Group has expanded its UK-based senior team with the hire of Rachel Vrettos to lead its healthcare division.
The unit serves global clients in the consumer health sector. Vrettos will lead Zeno's healthcare work throughout Europe.
Most recently, Vrettos worked for clients such as GSK, Sanofi Pasteur MSD, and Bayer Schering while leading consumer health as an associate director at Red Door. She has experience across a number of areas including allergy, cardiology, dental, and diabetes healthcare communications.
“[Vrettos] will not only be a strong healthcare leader for us but a big asset for clients. She brings consumer thinking to the brand-communication challenges of the pharmaceutical sector and the global perspective of ethical programs to sensitive consumer issues,” said Zeno Europe MD Steve Earl. “Plus, she is fearless about bringing fresh perspectives to the opportunities that a fast-changing communications and media landscape brings.”
Vrettos' appointment follows the recent hire of consumer director Katie Taylor from Lexis in March.
Zeno is owned by Edelman and specializes in the consumer, healthcare, and technology sectors. It opened its London office last year.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media. It was amended on April 17 to say that most recently Rachel Vrettos was at Red Door Communications.