Former WE Studio D leader helps to launch PaperShare

KIRKLAND, WA: Jennifer Houston, former president of Waggener Edstrom's global digital arm Studio D, has reemerged at newly launched content startup PaperShare.

KIRKLAND, WA: Jennifer Houston, former president of Waggener Edstrom's global digital arm Studio D, has reemerged at newly launched content startup PaperShare.

Houston was appointed acting CMO of the company in January, after working as a consultant for the Kirkland, WA-based startup since last October.

She previously worked at WE for more than 13 years and helped to launch Studio D. Houston resigned from her role as president of the digital unit last June.

PaperShare is a cloud-based real-time platform that allows customers to distribute their content and reach audiences across multiple channels. The startup has a core team of five, with one other staffer on the marketing team as well as consultants.

The service, which has been in beta, officially launched last week at Social Media Marketing World in San Diego. It has 40 customers, including individual content producers, agencies, and brands such as Microsoft and Cisco. The company makes money from subscriptions.

“Being always on the bleeding edge and wanting to break the rules, this is a fascinating space for me to be in,” said Houston. “At Waggener Edstrom, we were focused on the integrated communications model. It is exciting to live it."

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