PARIS: PressKing, a media relations agency, has updated its online media-relations-management platform.
PressKing expanded its media database to 490,000 journalists and bloggers in 181 countries, and the database is updated daily. It also overhauled its press-release-distribution system to target fewer but more relevant journalists.
Additionally, the platform will include a distribution report allowing users to analyze campaign performance and interact with media professionals after sending a release.
PressKing subscribers will also have access to a customized press room.