PressKing unveils new version of media platform

PARIS: PressKing, a media relations agency, has updated its online media-relations-management platform.

PARIS: PressKing, a media relations agency, has updated its online media-relations-management platform.

PressKing expanded its media database to 490,000 journalists and bloggers in 181 countries, and the database is updated daily. It also overhauled its press-release-distribution system to target fewer but more relevant journalists.

Additionally, the platform will include a distribution report allowing users to analyze campaign performance and interact with media professionals after sending a release.

PressKing subscribers will also have access to a customized press room.

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