SINGAPORE: Sports brand Adidas has handed its consolidated Southeast Asia social media duties to creative agency Iris Singapore.
The appointment will see the agency managing the social media properties and content for Adidas in Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore.
The new duties are in addition to Iris Singapore's regional scope of Adidas creative toolkit creation for Southeast Asian markets.
Targeted primarily at youths aged 14 to 19, the agency aims to create an evolving calendar of social communications around identified brand content topics and audience passion points across all markets.
With the integration of Facebook pages for local markets, Iris Singapore will be able to ensure consistent communications across the brand's Facebook and Twitter brand pages through their local community management and regional governance.
Craig Mapleston, MD at Iris Singapore, said the partnership will see the creation of a branded content platform to cater to the passions of youth across Southeast Asia.
This story originally appeared on the website of Campaign Asia-Pacific, the sister publication of PRWeek at Haymarket Media.